CONTEXT & CHALLENGE In early 2020, Agoda Flights has launched for six months achieving 1K daily booking. We started transferring our focus from little enhancement to large-scale features, aiming to become a more mature product to fulfill all the customers' needs. Compared to the competitors, there is still a long way to chase.
Seat selection is one of the core features. Not to mention that it is a sophisticated project, we also have a high dependency on the supplier to define the scope and confirm the data they could provide. Therefore, we launched the feature with the free selection that it certainly reduces the risk of implementation. From a scalable perspective, we still consider the paid seats to accommodate the scenario afterward.