CONTEXT With a 12-year history, KINJO is the top one metalworking & workshop brand in Taiwan. Now they have eight stores, attracting more than 1,800 tourists to experience handmade rings every month. The goal of this project is to build an e-commerce site. To collect customer data, manage orders, and reserve workshop online. Also, reshape their digital branding to improve the efficiency of their marketing strategy and sales.
CHALLENGE It is not only an e-commerce site, but all the businesses of KINJO need to integrate into one place. We spent lots of time figuring out the need of clients, customers, and the brand. The most challenging part is to find the balance and not overwhelm people. Speaking of the project scope, it is also a challenge for me and all the team members to collaborate and communicate along the working process.