CONTEXT Founded in Taiwan for more than 30 years, Moxa is a leading provider of industrial networking, computing, and automation solutions to help customers enable connectivity for the Industrial Internet of Technology (IIoT). Before this project, we had worked on some campaign landing page for Moxa. This time, they want to achieve a greater goal - revamping the original official website, integrating all the information, products, and PR contents on the new site. We aim to give the brand a new digital image with consistent language across the company and improve the experience to fulfill customers' needs to increase the conversion rate.
CHALLENGE You can tell by the product line that Moxa is a big corporation like Siemens, Cisco, or HPE. It certainly took more time to communicate with different sectors. We even need to have final confirmation of the homepage design from the senior management. That's the main reason why it took more than a year for the implementation. Speaking of industrial networking, it is not a simple field to understand. Luckily, our client is more than willing to guide us that industry knowledge along the way.