As a famous design furniture brand based in the U.S.A, Teamson has a great market portion on Amazon and Wayfair since 1997. In order to launch an ambitious new online experience, they decided to combine all of their brands by the time they meet their 10th anniversary.
Teamson knows what they want, so the development of the project going through smoothly and fast after first design proposal, when we had the consensus of the direction of the brand image. We cooperated with Teamson to build a comprehensive e-commerce site, boosting sales through marketing automation and member system.
It was smooth progress cooperated with Teamson. After we confirmed the design of the homepage and the flowchart for checkout, the rest of the page layout just following the style. We spent more time on branding page and icons design, to improve the brand image for every brand, makes them enjoyable and fun.
May - Nov 2017
Eagle, Moqups, Sketch, InVision, Trello
To solve the problem of hard to search among hundreds of products, I worked hard on better search experience. On the product list page, there are filters for product category and brand, customers can also sort products by price and name. On the single product page, there is efficient information to know every detail, such as specs, brand story, assembly instruction and recommended products.
My first time designed an e-commerce website was a pressure journey, it also a starter for me to think about how to make those sophisticated UI design useful. Every step and click relating to sales, I worked hard to experience other successful case and applied the good parts on the Teamson site. This project made me think deeply about every decision I made, UI & UX design is not only about looking good but also good to use, for sure.