If we could collect all the movies into a database, what would you do? At the first meeting, the product owner asked me this question and I immediately thought of IMDb, the website I would always check after I see a movie. However, IMDb actually did a great job on the database, what else could we do? As a product based in Taiwan, the object came up to curate the biggest movie database in Mandarin, the IMDb in Asia. We also aim to create better UI & UX design comparing to IMDb’s 90’s style.
After the first meeting, we decided to build this product by Scrum. In the beginning, all the team members collected user stories on Jira, and product owner categorized them into a different phase. At the same time, I did lots of research and planned the content structure for each page. Then we soon had our minimum viable product (MVP). We kept doing user testing and optimized, and started engaging in marketing, facebook business page and looked for any cooperation.
It was a valuable experience for me to craft a product from 0 to 1. As a crazy movie lover, I planned and designed everything by research and my own experience. In addition to the UI components and website, I worked closely with the marketing team to create most of the marketing materials, media kit and landing page for their need. For phase 2, I worked with the project manager about the content we are going to have.
Jan 2017 - June 2018
MindNode, Eagle, Atlassian Jira, Sketch, InVision, Keynote
Based on the goal of MVP, we still tried to satisfied users’ need on the early stage. Other stories may take too much time or resources were arranged to phase 2.
Beyond the imagination, we finally launched the website on Jan 2018 with the marketing campaign. Along with multiple functions, users can add their favorite movie to a list, and also see other users’ rating. They can discuss and share their opinions with each other after watching a movie.
In mid-2017, we received an inquiry for cooperation from Malaysia. For the first time, I researched to know more about the digital experience in South Asia. Except for some extraordinary website, for example, book my show in India, the rest of the website are in old style and hard to use. We took the chance and cooperate with a local marketing company in Malaysia, started from translating VUE into Malay.
Besides, our marketing team actively looked for cooperation opportunities with more theatres. We created a complete media kit to explain our idea from the very beginning, our development background, all the UI and functional design and the potential possibility of VUE. Take a look for the media kit if you interested.
It was lucky to build a product you would actually use. Even sometimes I fall into cognition mistake, the process was enjoyable. Though I was not so experienced at the moment we started the project, I learned and grew up with it, the journey with VUE. From 0 to 1, it is complicated to clarify what I learned. I guess the most pressure gift I got was the experience of creating your own product, you will not be restricted by the client, just do the best you can.